Reporting to Assistant Director, KOL and E-Commerce – you will be responsible for
- Overseeing and executing campaigns that involve influencers and key content creators.
- Communicating with industry professionals and influencers
- Selecting, dealing with, and arranging meetings with influencers
- Ensuring contract terms and conditions are met
- Identifying client target audience preferences and building content ideation
- Having a solid understanding of digital campaigns and social media channels
- Building relationships with media, KOLs, and third-party agencies
- Managing collaborations between brands and KOLs
- Conceptualizing and managing demand-driving strategies and events
- Constructing end-to-end full-scale KOL campaigns
- Managing P&L on KOL-related activities and events
- Liaising on new product launches and ensuring consistent press
- Increasing brand awareness, buzz, and share of voice
- Monitoring key performance metrics of KOL activities and assisting in reporting
- Coordinating and developing good working relationships with internal and external stakeholders
Qualification:
- Bachelor’s degree in marketing, management, advertising, or related disciplines
- At least 1-2 years of experience as a KOL Management Officer or similar role
- Familiarity with digital campaigns and social media channels
- Broad network and excellent multitasking skills
- Good English communication skills (preferred)
- Ability to identify target audience preferences and build content
- Experience in handling a broad range of talents, especially in the beauty