RS Group’s RS LiveWell joins hands with The OCBFF Corporation, signing MOU in distributing and strengthening Thai health & beauty brands in the Philippines and Asia
RS Group’s RS LiveWell, the innovative product company with multi-platform shopping destination for health and wellness, and The OCBFF Corporation Company Limited, a leading distributor and expert in strengthening health and beauty brands with strong networks of stores in the Philippines, signed the memorandum of understanding (MOU) to establish a joint venture in distributing and reinforcing products under RS LiveWell and those under other Thai brands through its extensive networks of modern trade stores and e-commerce platforms in the Philippines’ fast-growing health and beauty product market. Both companies also jointly strategized to operate retail businesses for Thailand’s health and beauty products in the future. The establishment of joint venture is planned to be complete by the third quarter of this year and is expected to generate 300 million baht in revenue within its first year of establishment.
Mr. Surachai Chetchotisak, Chief Executive Officer, RS Public Company Limited, said: “RS LiveWell is the developer and distributor of innovative health and beauty products. The company has a diverse portfolio of internationally recognized high quality products, guaranteed by the success of vitanature+ that has been awarded Superbrand Status from Superbrands Thailand 2023. At the same time, the award also further reinforced that RS LiveWell products will thrive in the foreign market. Today, RS LiveWell has already distributed its products in Singapore, Malaysia, and the Philippines. For the latter, we have collaborated with The OCBFF Corporation, the expert in product distribution, with a particularly outstanding performance in marketing health and beauty products to be widely recognized in the Philippines. Additionally, the health and beauty market in the Philippines still have a tremendous growth potential with few players, compared to Thailand. Therefore, the company recognized such opportunity for business expansion, hence the MOU with The OCBFF Corporation was signed to establish the new joint venture to distribute Thai health and beauty products in the Philippines. In this joint venture, RS LiveWell will invest 51% and The OCBFF Corporation will invest 49%.”
Mr. Nicardo II Falcis, Country Manager, The OCBFF Corporation, said: “As a leading distributor and brand expert in the Philippines’ health & beauty market, we always seek for opportunities to import a variety of products to distribute through our extensive networks of partnered stores and online platforms in order to accelerate business growth in terms of both nationwide distribution and marketing to strengthen Thai brands among Filipino consumers. Therefore, we are very pleased to join hands with RS LiveWell, Thailand’s innovative product company with high potential and a wide range of products to satisfy demands of the young generation of Filipino customers whose top spending priority is the health & beauty category. Our targets consist of three key groups – beauty products for Gen Z consumers, personal care products for Gen Y consumers and food supplements for Gen X consumers. Moving forward, we will build on this opportunity to expand various retail and direct businesses under the JV which will be finalized by this year’s third quarter.”
The OCBFF Corporation was founded by the highly experienced team with FMCG expertise who have successfully grown health and beauty products from Thailand in the Philippines. Moreover, the company is also an expert in distributing products through its strong networks of leading modern trade, drugstores, and e-commerce platforms nationwide. It also has demonstrated remarkable marketing competence with strong networks of celebrities and influencers, ready to further strengthen the businesses.
“RS LiveWell’s products that The OCBFF Corporation will distribute in the Philippines include food supplements, premium haircare products, and personal care products. Besides, this joint venture will further our business opportunities to distribute other popular products from Thai brands. We are confident that this venture will generate 300 million baht in revenue within its first year of establishment,” concluded Mr. Surachai.
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