This role directly reports to Senior Manager, Trade & Data Analyst, you will be responsible for:
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
- Developing and implementing trade marketing strategies to increase brand visibility and drive sales.
- Collaborating with sales teams to identify market trends and opportunities for product promotion.
- Creating and executing trade marketing campaigns and promotions to support product launches and achieve sales targets.
- Monitoring and analyzing sales data to evaluate the effectiveness of trade marketing initiatives.
- Building and maintaining strong relationships with key trade partners and distributors.
- Coordinating with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless execution of trade marketing activities.
- Analyzing and recommending brands/channel combinations to maximize sell-out and profitability..
The ideal candidate should possess the following background:
- Bachelor’s degree in marketing, business administration, or a related field.
- Previous experience in trade marketing or sales, preferably in the consumer goods industry.
- Strong analytical skills and ability to interpret market data and trends.
- Proficiency in Microsoft Excel.